Are there similarities between good exhibit storytelling in a gallery and online?

At some point I began noticing parallels between my exhibits and gift shop displays.

What could online exhibits have in common with exhibits installed in museum buildings?

You can’t call a place with no exhibitions a museum.

Some interesting definitions from ICOM's Key Concepts of Museology.

When we're in an exhibit, we are sharing an experience with others.

One of the things I think a museum can do is help us to look closely, compare, contrast, analyze, and see things from a new perspective.

Affordances increase the likelihood that museum exhibit visitors will have the kind of experiences we're aiming for.